How to Prepare for Your Commercial Video Shoot

A successful commercial video shoot doesn't happen by accident. The difference between a smooth production day and a chaotic one almost always comes down to preparation. Here's a comprehensive guide to ensure your next project runs seamlessly.

Define Your Goals First

Before any camera rolls, you need crystal clarity on what you're trying to achieve. Ask yourself:

• What action do you want viewers to take after watching?
• Where will this video live? (social media, website, paid ads)
• What's the core message in one sentence?
• Who is the target audience?

Location Scouting

Never assume a location will work until you've seen it in person or received detailed photos/videos. Key considerations:

• Lighting conditions at your planned shoot time
• Sound environment - traffic, HVAC, echoes
• Power availability for equipment
• Parking and load-in logistics
• Permits required for commercial filming

Create a Detailed Shot List

A shot list is your roadmap for production day. Include:

• Every shot you need, numbered
• Location for each shot
• Equipment required
• Talent or products needed
• Estimated time per setup

Prepare Your Team

Ensure everyone involved knows:

• Call time and location
• Their specific role and responsibilities
• What to wear (and what not to wear)
• Contact information for the day

Day-Before Checklist

• Confirm all talent, crew, and vendors
• Check weather forecast
• Charge all batteries
• Back up memory cards
• Pack backup equipment
• Print call sheets and shot lists

Ready to Plan Your Shoot?

Thorough pre-production is my specialty. Contact me to discuss your upcoming project.